E-city Bioscope Entertainment Pvt Ltd is year 2005 registered company to set up the Family Entertainment Centres in Rajasthan. It has 3.50 lacs of square feet retail area under the brand name of ‘Cinemall’ at Kota, Ajmer, Sikar and Bhilwara Rajasthan. E-City is promoted Mr. Gaurav Goel, 2nd generation of Essel Group Family. His long expertise in service industry took him to the family entertainment Industry and he established a brand ‘Cinemall’ at 04 locations in the state of Rajasthan. E-City has registered office in Mumbai, Maharashtra, Corporate Office at Noida, Uttar Pradesh and have regional office in Jaipur, Rajasthan. E-City has an long association and presence of various renowned brands like PVR Cinema, Miraj Cinema, Reliance Trends, Reliance Digital, Reliance Smart, Reliance Footprint, Easy Day, Devyani International, Reliance Nippon, IDFI Federal, Kotak Mahindra, Max Insurance and other EBOs/MBOs.